SXSW- Eric Harper

The post entitled “bringing the Grand Old Party into the twenty first century” talked about the work Republican National Chairman Michael Steele has done to the party’s website. Establishing an effective online presence is crucial to any entity which wishes to succeed in the technological era. Many voters have gone online for their political updates, so updating a weak website was a reasonable thing for the GOP to do.

Additionally, the post in “The art and science of seductive interactions” discussed the techniques designers use to capture audiences. The speaker, Steven Anderson, compared the techniques to ones people would use in dating. This is an effective example of an effective way to captivate audiences, relating to them. People are more likely to respond positively to something that they feel they know something about or may somehow be a part of.

Lastly, the post “Two men dreaming of helping you get paid for your video, can it work,” talked about a group which seeks to launch a video playing system which pays for producers and distributors of online videos. This idea seems up in the air as long as internet users can go elsewhere on the web to see free videos. To make this work, the group would need to do something to get their video player to offer something that the free players can’t.