The panels' general advice to Texas State students preparing for a career in a start up company is to make connections because it is all about who you know. You can network by getting involved in Austin communities and online communities. You should start social accounts for the company on a business level rather than personal facebooks and twitter accounts. Students were told to also attend networking events, join the social media club and go to things like Austin Tech Happy Hour. The representative from google told us that it is extremely important to express our personality in our interviews and resumes so we can spice it up.
I learned that the best way to network as a public relations major is to know what your talking about when networking with professionals and say something smart. The panel emphasized to know who your talking to, do your research and ask good questions. This will show professionals that you are prepared, well informed and familiar with them. Professionals really appreciate it when you say something thoughtful or ask a thoughtful question. The representative from HomeAway strongly advised not to put that you are a "social media guru" on your resume because you are not an expert. She said that is one of the fastest ways to get your resume thrown out. The panel also emphasized posting interesting things on twitter and cleaning up your facebook. All companies hiring you will see your twitter account and facebook and form an impression on you. For example, you don't want to have pictures doing a keg stand. They advised starting a facebook page on a hobby so you will know the back ends of pages.