Whitney Francis, Andrew Waldrup and Jennifer Stafford had a panel discussion about how to land a communications career in the technology industry. They gave tips on how and where to network (big ass social happy hour, anyone?) and important qualities to have as an applicant at a company. They discussed the importance of being familiar with forms of social media and how one can use it to promote a company. Waldrup, from Gowalla, addressed the issue of the app's two-star rating. He talked about how the changes to the app are useful and they probably won't be changing the app to the old one. This led the panel to discuss crisis management and the best ways to go about approaching the issue (acknowledge and apologize...very important, PR people!). At the end Waldrup tossed out some Gowalla goodies, and I'm the proud owner of a new t-shirt.
This panel benefitted me greatly because they gave out some great advice to future graduates like me. I know to continue to keep my Facebook and twitter looking good, and I know what skills I need to acquire and maintain in the next seven weeks.