The Internet has forever changed the way we do things. Big contributors to this change are eBay and Amazon. Both of these companies found a way to create ecommerce. EBay's creator developed a way of online auctioning and Amazon is the biggest bookstore online. Although, both have different aspects of ideas, they both wanted to level the playing field for all people and make information fair and accessible. The markets boomed with both companies although eBay was more successful. Even after the horrible Black Friday in the 2000s they have bounced back and continue to empower ordinary people to use the tools of the Internet.
Chris Anderson, author of The Long Tail, explains how all types of music, books and other things can be available to consumers. The Long Tail is explained as being able to reach all types of audiences and breaking barriers set by top hits to go beyond the popular to reach all types of audiences wants'. Through online distribution and retail, we are entering a world of abundance . For example Rhapsody, an online streaming music service has over 735,000 tracks. Rhapsody streams all tracks giving audiences a chance to hear something that they may like; It's not all about the top hits. Also buyers get a choice to buy by the track instead the whole CD, which is the main option available in stores.
On the net, a lot of things are provided for free, but it's not all free. While magazines, and newspapers may provide their publications for free they make profits through advertisements. It's like a trade off they offer some things for free and reap the profits in other areas. Many companies promote themselves by giving things away for free like the Gillette disposable razors idea and create a demand for their product.
This is the wave of the future, so jump on board while it's hot!
-Selina O. Affram