Wednesday, March 17, 2010

A dash of creativity and practicallity

So, Chris Anderson is clearly a genius. It is difficult for a society like ours to redefine the meaning of success — or perhaps better yet, the means of getting there. However, Anderson's concepts, centered around the premises that free sells more and niche-audiences actually do matter, make even the most traditional of business leaders take a hard look at what we think of as successful economic models.

E-commerce has revolutionized supply and demand and the modern day form of capitalism. You want it? You can find it. In fact, you can find items, information, services, that you didn't even know you wanted — or perhaps were simply unaware of. At the crossroads of capitalism and the Web comes a breeding ground in which discovery can take place. Through sites like Amazon and Ebay, users can find what lies beyond spot commercials and billboards.

What is most interesting are the people behind this synergy. The inventors, creators, venture capitalists, the movers and shakers — whatever you want to call them — are of a unique breed. They are equal parts savvy business-minded, risk-takers as they are creative geniuses. Clearly, it's a combination which has the potential to lead to much success — billions of dollars of success.

Watching "Download: The True Story of The Internet - Bubble" in conjunction to reading Anderson's "The Long Tail" and "Free", I can't help but think of this year's Common Experience theme: A whole new mind. The theme, of course, comes from Daniel Pink's book. The concept is much the same as Anderson's and that of the Web pioneers' he discusses: no longer will the traditional business model be acceptable. Or at least, lead to success. A successful economic model and service will (and is already beginning to) stem from a combination of creativity and practicality. And taking a few risks doesn't hurt, either.

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