Reuters describes itself as a "global information company" on it's About Us section which links off the home page. Reuters is the world's largest international multimedia news agency, but despite that, an overwhelming majority of it's revenue is generated from the financial services they offer. Reuters was founded in London in 1851, so having already established longevity lends to the website and companies credibility.
Reuters is a company staffed by 16,900 employees in 94 countries, and of that staff, 2,400 belong to the editorial staff. All of the stories featured on the Reuters website are written by Reuters employees and contain the time and date that the stories were submitted. The news provided on the site ranges from Politics and Technology to Health and Science.
The website’s appearance is very simple and contains mostly texts, with a few pictures to correspond to related stories. Advertising on the page is extremely minimal, almost inexistent, and is by no means distracting from the editorial content. In addition, all of the links and pictures on the website appear to be working.
The site is very easy to navigate and near the bottom contains links where you can learn more about Reuters, it’s history, management, and ways of contacting them. The site also hosts links that allow you to visit the 18 other international editions of reuters websites.
Overall this websites appears to be credible in that the overall appearance of the website is very professional, the information is provided on a timely basis, contact information is provided, and numerous links allow you to learn more about the companies history and objectives.
Tuesday, September 25, 2007
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