I chose to pair I AM Fashion with StyleCritics to focus on their opposite blog treatment of the 2007 Emmy Awards' fashion. Each blog attacks the task of gown critiquing in a stylized tone that gives the blogs their personality.
I AM Fashion is a blog named after a CoCo Chanel quote and was created to fulfill the need for fashion blogs by real people. The blog is posted by two women who call themselves Harrod's Girl and Barney's Girl, named after their favorite stores. The girls mostly blog about fashion events like award shows or style week. They try to keep their topics on higher end of the fashion trends. The Emmy blog, "Emmy Awards Fashion 2007", was posted by Harrod's Girl.
The comparison site StyleCritics markets their blogs as shameless apprasisals of celebrity fashion. The purpose of the blog is to point out celebrity Style IQ, so the public can learn from celebrity fashion mistakes. The writer of the blog is named MeanCritic.
I AM Fashion starts the blog by noting that all the Emmy dresses were pretty this year, and then Harrod Girl goes into depth on why certain dresses successful. She points out the use of strapless dresses along with the bold colored dresses that stood out. Further into the column, Harrod Girls nicely transitions from Best Dress to Worst Dress by discussing basic black dresses in between. Harrod ends the blog by asking for Best/Worst dress comments.
StyleCritics focused on the Emmys too but in an uninhibited, rustic style. StyleCritics treated each fashion subject as a short blog, like "America In Tears" and "Felicity Red Hot In Pink", and gave the reader some background info, instead of just commenting on the dresses. The Mean Critic uses a rating system, but never really clarifies what dress makes a 10 or what the number systems scale goes up to. The highest rating on the site was a 4 for Felicity Huffman's pink dress, so I assumed the rating system stopped at 5. The site also provides a source link for each photo.
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