The latest brand name to become so synonymous with an act that the former word is no longer used must be Google. Kleenex, Xerox, and now Google (replacing search) are but a few of these brand names. But how did Google reach such huge status from such humble beginnings? The answer is simple -- Google has and will continue to jump to the forefront of Internet and World Wide Web technology at the beginning of each era.
In the early 90s, the biggest concern of web surfers was finding what they needed, and what better search engine exists than Google? Even Yahoo! is powered by Google's search feature. Soon after, Google unveiled Google Maps and then Google Earth to give users directions and better geographical knowledge. The next step is, obviously, social networking. The term social networking has far exceeded the original vision of Tom from MySpace, and I'm willing to bet Mark Zuckerberg, as well.
According to this Wired article, Google's plans for OpenSocial seem to be less sinister and more genuine love of technology. I think the people working for Google should listen to groups like the Open Rights Group, and address the very real concerns brought up by them. However, I do not believe it is Google's intention to keep track of everyone by using their new OpenSocial platform.
By staying logged in, users can easily access each Web site, whether it be MySpace or Plaxo. The fact Google is allowing outside sources to design software for the OpenSocial platform should show they do not have anything to hide. Google is merely trying to stay with the technology game by taking charge of the next step. I'd much rather a proven, solid brand like Google take the lead into Web 2.0 than another less experienced company. I think it is imperative to watch what Google actually does before anyone screams Big Brother.
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